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Boomer Women Word of Mouth: The Marketing Mega Multiplier
Word of mouth, this media vehicle unto itself, becomes even more important for Boomers for two reasons. First, Boomer women have had a lot more experience in life, with shopping, buying, using and...
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Get Her to Give Up Perfection and ‘Buy Now!’
For Women, Marketing Incentives Can Be More than Just Discounts Traditionally, the role of incentives has been to influence brand choice. By giving the customer a discount, or some added value, the...
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Customer Services Win Out with Marketing to Women
Customer service is a given now in any retail situation. Companies that say, “what makes the difference is our service and our knowledgeable, helpful, kind and courteous people” are kidding themselves...
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Make Her Want to Win: Contest Promotions Work with Women
Women love surprises-and you can improve your marketing to women by promoting contests. But there are some things you need to remember. Women don’t appreciate fierce competition, and they love to...
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Be Loyal to Your Women Customers, and They Will Stay Loyal to You
Once a woman has purchased your brand, she converts from being a prospect to being a customer. Given women’s greater brand loyalty after the initial purchase, they’re basically yours to lose from...
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Why Marketing to PrimeTime Women?
As the new edition of my book Marketing to PrimeTime Women comes out, some have asked me why I refer to Boomer women as “PrimeTime.” And the reason is that our vocabulary was stunted. People have been...
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What Women Cherish
Marketing is all about emphasizing how your product or service will fill a need for your customer. And marketing to women is especially concerned with connecting values to decision-making. Here are...
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Hanging out with the Joneses
Some marketing to women ad executions are platformed on the assumption that everyone wants to get ahead of everyone else- code word: aspirational. However, female gender culture is grounded in the idea...
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‘Sense’-ible Marketing to Boomer Women Tips
As Boomer women (and men) grow older, their senses grow less, well, sensitive. With each physical change, Boomers will be encountering new, albeit minor, irritations—and for brands, that spells...
View ArticleMarketing to Women During Milestone Moments
Marketing to women who are approaching a milestone– such as a wedding, big move or graduation– is a powerful way to connect with women customers when they are ready to buy. Watch this Marti in a Minute...
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Boomer Women Smash the Stereotypes
Stereotypes abound about the desperate, depressive life-stages that women must “get through” in midlife. The big three for Boomer women are the empty nest syndrome, caregiving and grand-parenting....
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For Women, Thanksgiving is Equal Parts ‘Thanks’ and ‘Giving’
When Marketing to Women, Understand the Holiday is a Labor of Love It was an easy question, but that’s what made it hard to answer. “What are women thankful for?” the reporter asked me, “What are they...
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Count ‘em Up: Using Quantitative Research in Marketing to Women
To truly understand women, it’s best to get them together in a qualitative setting. Letting women talk will provide marketing insights that you never even dreamed of. But sometimes marketers need...
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Marketing to Boomer Women Made Sense Back Then (and it Still Does)
But She Grew Up – And So Should Your Marketing Approach We in the Western world have a bad case of youth myopia. Because marketing as a discipline came of age about the same time the Baby Boomers did,...
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Marketing to Boomer Women: A Radical Generation, a Radical Opportunity
Baby Boomers, as a generation, have entered PrimeTime- most of them are 50-70 years old. This peak of life presents new opportunities as they reach the heights of their careers and, typically, the end...
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How Women Buy: The Spiral Path
Women make purchase decisions a bit differently than men, in that they take a more meandering approach (instinctively, don’t we all know this?). But most brands don’t research how women buy differently...
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Marketing to Women: You’ve Got to Commit!
Marketing to women requires solid strategy, not just tactics. To really make an impact with women, you’ve got to commit to them—just like with any other initiative. When marketers introduce a new...
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Gender Marketing Doesn’t Work
… When You “Pink It and Shrink It” Back in the 1950s, when cars had tail fins and Saturday nights were spent at the drive-in, a car company stumbled upon the big idea of ‘gender marketing.’ Knowing...
View ArticleMarketing to Women During Milestone Moments
As we approach the milestone of a New Year, remember that milestones are immensely important to women. Marketing to women during these moments increase the relevance of your brand, as women appreciate...
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In 2015, Find Marketing to Women Weaknesses in Your Competition
Welcome to the New Year! It’s the time for resolutions and turning over a new leaf—and why not start by evaluating your marketing budget? Smart companies know that to be effective, they have to put...
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